Keyword research is a huge factor when driving success to your online platforms. When choosing a topic to write about using keyword research will allow you to determine the competition currently out there on the web for the chosen keyword. Choosing the right keyword is only possible by doing keyword research. When I write articles for the Revenue Sharing site INFObarrel I always do my keyword research to make sure my topic is even worth writing. If your topic does not look like it will do well after your keyword research you will have to rely heavily on promoting your articles with Social Media.